The YDNACMO Downloads Package

As a mobile company, your metrics are of the utmost importance; chief among them – downloads. We’re equipped with tools and experts in every category to bring your app to market and ultimately monetize.

Apps have been around for over ten years; but the market is continuously growing. Advertising techniques have become increasingly more complex as have in-app analytics and engagement techniques.

It’s all too easy as a startup to neglect marketing fundamentals and end up without a long-term reliable growth source; your competitors are utilizing every tool at their disposal to get downloads; and you should too.

Both IoS and Android Are Supported In Our Downloads Package

OUR PROCESS

In-depth evaluation of market/competitors/trends in niche; building of 3-5 personas and corresponding messaging + funnels.

Scraping of 10k-50k prospects for targeting over 3-6 month period. Source depends on industry targeted, but includes both scrapes and appended LinkedIn info; no purchased lists.

Integration with internal sales assets; CRM/automation tools to increase CTR and yield.

Targeting of key personas on both app stores; competitive keyword bids to raise brand awareness, detailed examination of rankings, ans automated source/acquisition reports.

Sequential re-marketing campaigns to re-engage churned users and visitors back into the funnel.

Multi-channel outreach campaign to prospects scaled over time via email, LinkedIn and paid media; expert copywriters, designers employed.

Organic campaigns (social, native ads) to drive traffic and downloads; increasing organic rankings.

Omni channel campaigns on SMS, push, and email, coordinated to monetize existing user base, generate opens, and re-engage churned users.

Tools and Partners

WHAT TO EXPECT

What's included?

Cross-Platform Mobile Acquisition Strategy
Paid Media Channels (Apple Ads, Google Play Ads, Google Desktop Ads, Native
Advertising (FB, Instagram, LinkedIn)
App Store Optimization
Overall Content Strategy
Website Optimization/Funnel
Analytics Configuration
Conversion Optimization (Email, Push, SMS Marketing)
UI/UX Strategy/Recommendations
Monetization Strategy and Gamification Design

What's Not Included

Design
Coding/Software Development
Long Form Content
Social Media Planning
Email Newsletter Design or Content Curation

Luckily if you need anything, we have a
network of experts at your disposal.

Service Plans

Starter PackageFor Pre-seed Companies

$ 2800

Month
Timing: Short-Term
3-6 Months
  •  Ideal for a company with already successful campaign/teams that need a technology update + boost.
  •  24/7 Top-level strategy.
  • Configuration of all campaigns.
  • Passive management.

Growth PackageFor Most Companies

$ 5000

Month
Timing: 6-12 months
  •  Ideal for a post-seed or Series A company that needs full service marketing strategy and implementation: mostly at the top of the funnel.
  •  Strategy and campaign building.
  • Active management, bi-weekly sit-downs.
  • 2-3 Team Members on Project. (1-2 channel experts and strategist).

Full CMO ServicesFor Series A + Companies

$ 10,000

Month

Or Equity Equivalent*

Timing: Long-Term
  •  Ideal for companies without any marketing support or extreme needs (B2C, etc).
  •  2 meetings a week.
  • 5 team members on staff.
  • Recruitment of freelance/network specialists for design, content, and other individual channels.

*After an in-depth audit; we are able to offset the upgrade cost from Growth -> CMO by taking ownership stake in your company. You must have significant growth potential; % is based off last fundraising valuation + a 12 month vesting period for YDNACMO.

FAQ

Frequently Asked Questions

You Don’t Need A CMO prides itself on transparency and clarity. We want to be on the same page as our clients before writing the first line of copy or running the first ad. These are our most frequently asked questions.

How do you work with clients? (timing, meetings)

We are a very hands on team; generally, this involves us us sharing a slack channel with you and being available as we work 24-7 – we’re equally excited to be working with you.

On all packages, you get UNLIMITED one-on-one’s with our CEO, unlimited slack access., a monthly check in with your account manager, weekly video reports on campaign management, and full access to our backend via the newly updated (2020) client portal.

We’re big on automations and tech, but can adapt our style (email/phone calls) if you prefer. We’ve been there.

Is there a pay-per-performance option?

Yes, there is. We can opt to build campaigns with a $2500 set up fee and a negotiated per lead price and per close price.
Warning – it tends to be pretty advantageous to us! But up to you the client, ultimately. We’ll hold you to it.

What if we aren't satisfied or don't reach the results?

Sometimes, things don’t go according to plan – delays on our end, your end, even industry constraints and obstacles (Like CoVid!) we never would have anticipated.

We have pages and pages of documentation to address various scenarios – we don’t give up on clients. Often, we’ve developed new services or products to address clients where things haven’t gone according to plan.

That being said, our vetting process is very important and the more info you can get us in advance of starting, the more accurate the estimates we can get you.

Do you do design or copy, or do I need to hire other people?

– Our full list of services are covered on our solutions pages – in general, we do not do lower level tasks like design unless they are mission critical; we do have relevant team members, but we highly recommend you utilize one of the expert-vetted freelancers in our network.

Why do you work with startups?

Our founders built their marketing skills as founders of tech companies; addicted to the rush of crazy growth, working on You Don’t Need A CMO gives us the opportunity to do this 10x the degree at once.

Other Agencies

  • Works with non-scalable SMBs.
  • One size fits-all solution.
  • Outsourced labor.
  • No involvement in owning or growing businesses.
  • Industry connections minimal or non-existent.
  • Non-involved passive contracts.
  • Confusing, hourly retainers with no value.

You Don’t Need A CMO

  • Works with startups.
  • Custom tailored strategy to each niche.
  • Only top players with CMO experience.
  • All team members are ex-startup founders with fundraising experience.
  • Investor, VC connections and extensive network (link our network age) in a dozen niches.
  • Long term partnerships only.
  • 3 tiers of simple flat pricing.

Do you take an ownership stake in companies?

In certain cases. After an in-depth audit; we are able to offset the upgrade cost from Growth -> CMO by taking an ownership stake in your company. You must have significant growth potential; % is based off last fundraising valuation + a 12 month vesting period for YDNACMO.

Does your startup need a trusted marketing partner?

Let’s find out what we can accomplish together.

or

Call: +1 (561) 342-5833

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