No CMO Podcast Ep# 34 W/ Alexander Low, Lately
On this episode of No CMO, I am joined by Alexander Low, Head of Enterpise Strategy and Operations at Lately…
Our client base extends over 20 countries and two dozen industries; we have had over 100 clients in 2021 and are working on expanding our reach massively and training new Marketers for 2022. Some of our prominent examples and work are listed below – but this is not exhaustive.
SaaS
SaaS
SaaS
SaaS
SaaS
SaaS
Fintech
Marketing Agency
Fintech
Martech
Martech
Fintech
Martech
Marketing
Development Agency
Development Agency
Separate
Separate
MedTech/Health and Wellness
MedTech/Health and Wellness
Software Development
Research & Development
Public Relations
Public Relations
Business Intelligence
Real Estate Tech
Real Estate
Graphic Design
Our Companies and Clients
Our client base extends over 20 countries and two dozen industries; we have had over 100 clients in 2021 and are working on expanding our reach massively and training new Marketers for 2022. Some of our prominent examples and work are listed below – but this is not exhaustive.
- SaaS
- Marketing Agency
- Fintech
- Martech
- Marketing
- Development Agency
- MedTech/Health and Wellness
- Other
- Graphic Design
- Public Relations
- Business Intelligence
- Real Estate Tech
- Software Development
- Research & Development
SaaS
SaaS
SaaS
SaaS
SaaS
SaaS
SaaS
Marketing Agency
Fintech
Fintech
Fintech
Fintech
Martech
Martech
Martech
Marketing
Development Agency
Development Agency
MedTech/Health and Wellness
MedTech/Health and Wellness
MedTech/Health and Wellness
Separate
Separate
Separate
Separate
Graphic Design
Public Relations
Public Relations
Business Intelligence
Real Estate Tech
Real Estate
Software Development
Research & Development
Testimonials
The team at You Dont Need A CMO completely out performed our expectations with the speed and quality of the leads that they were able to provide us.
YDNACMO was able to secure us many more leads and higher quality leads than any of the LeadGen companies that we had previously worked with.
Derek Sanz
Chief Sales Officer at MNML Health
It was nice that YDNACMO has background with startups, also the price made sense for us and our offerings for pretty solid ROI – it’s clearly allowed me as one of the founders to focus time and effort on other things and not sales operations, rather just doing demos for qualified leads which is super helpful. The outreach at scale would be a big time sink for us I think.
Zack Naylor
CEO and Co-Founder of Aurelius Lab
The YDNACMO team provides frequent updates on how the campaigns are performing and where our leads are within the cycle. These updates have clarified which marketing activities are generating our best leads and where future marketing dollars should be spent.
We can clearly see the impact of the YDNACMO program. The results are more follow ups from our marketing efforts and more scheduled meetings.
Sharon Lo
Marketing Manager at Skyfoundry
It’s difficult to find a marketing agency that you trust and that can provide results. I have been working with Talon from YDNACMO for a few months now and just renewed for another six months. They have beyond exceeded my expectations and are greatly helping me grow my company through their various marketing strategies. I feel heard, listened to, and see results daily. I highly recommend YDNACMO and am excited to continue working with them.
Greta Kovacs Schmid
Founder and CEO at RAGDOLL PR
Working with Talon and YDNACMO team has been a great addition to our revenue stream. We’ve consistently seen quality leads with their strategies and guidance. They have certainly helped keep us launch a few new products and staying on top of top industries.
Austin Woman
“YDNACMO came to me with a lot of ideas and telling me that they could provide promising results to my company – and they delivered. Within a few weeks of working with Riccardo, one of their account managers – we were able to produce great marketing material, reach numerous prospects, and receive outstanding results.
We have recently decided to take a new approach with my email marketing campaign and I am excited to see more results coming in.”
Richard Clarke
Owner & Managing Director at Ingredient Communications
I think they have a great team over at YDNACMO. They helped us launch a successful campaign and within a couple week we started seeing leads. So we are happy to have the partnership and looking forward to continuing it
Eric Nudelman
VP, Technology and Operations
Testimonials
Frequently Asked Questions
You Don’t Need A CMO prides itself on transparency and clarity. We want to be on the same page as our clients before writing the first line of copy or running the first ad. These are our most frequently asked questions.
Why don’t you call yourself a lead-gen company?
We are not a leadgen company because the main metric we judge ourselves on is the campaign outcomes, not total output. If you don’t close the leads we generate, we are not successful — this is incredibly critical for new or small businesses who are investing in marketing for the first time. Our approach is holistic, and is designed to produce consistent business outcomes in the long term.
How do you work with clients? (timing, meetings)
We have a very hands-on campaign management team; generally, this involves us sharing a Slack channel with your company and being available at all times for consistent communication – we’re equally excited to be working with you.
Each client will have an account manager and campaign manager dedicated to their engagement. You will have weekly meetings with the YDNACMO to run through the campaign’s progress and address any strategy pivots.
What if we aren't satisfied or don't reach results?
Sometimes, things don’t go according to plan – delays on our end, your end, even industry constraints and obstacles (Like COVID!) we never would have anticipated.
We have pages and pages of documentation to address various scenarios – we don’t give up on clients. Often, we’ve developed new services or products to address clients where things haven’t gone according to plan.
That being said, our vetting process is very important and the more information that is provided early on, the more accurate lead estimates we can get you.
Do you do graphic design or copywriting?
Your YDNACMO campaign management team will develop all the different copywriting items related to the email campaigns. These templates are commented on and approved by the client prior to being sent out into the market.
YDNACMO does not have any in-house team members to execute on any graphic design items. However, we have a vast network of partners who are experts in those areas.
Why do you work with startups and small business?
Our founders built their marketing skills as entrepreneurs themselves; addicted to the rush of crazy growth, working on You Don’t Need A CMO provides us with the ability to take that passion and infuse that within our client companies who seek certain growth milestones.
Other Agencies
- One size fits-all solution.
- Outsourced labor.
- No involvement in growing businesses.
- Industry connections minimal or non-existent.
- Non-involved passive contracts.
- Confusing, hourly retainers with no value.
You Don’t Need A CMO
- Works with startups and small business exclusively.
- Custom tailored strategy to each niche.
- All team members are ex-startup founders with fundraising experience.
- Investor, VC connections, and extensive network in dozens of niches.
- Long-term partnerships only.
- Simple, flat pricing.
What are the typical service options that you offer?
The implementation of services is custom for each client that we work with. Each company that is in our portfolio will receive a customized strategy offer that is built to market their individual product/service.
Every YDNACMO package is billed with a flat monthly fee dependent on the contract length and project scope.
Latest blog posts
Are you Ready For Growth?
Talk to us to see if you’re a good fit. No commitments – we love talking to other startups and founders.
