On this episode of No CMO, I am here joined with Leslie Smith, Founder of McMormick LA and a PR/marketing pioneer and consultant.
As a self-described generalists, Leslie has worked with a multitude of companies across the for-profit and non-profit worlds and shares with our audience some of the pitfalls of marketing and sales techniques in the CoVid era.
We’ll get into her fascinating book, “Laws of Promotion” – applying Newtonian physics to the PR and branding world.
New episodes coming every week. Follow us on Instagram @NoCMOPodcast for show clips and highlights!