On this episode of No CMO, I am here joined with John Sukup, Founder of Expected X, a Consultancy Firm that helps startups seek their Series A and build a long-term success with data, MLOps and Machine Learning. John Sukup, worked in the data field for over 8 years, developed a love for the art and that’s when Expected X was born. They’ve been around for 5 years and have an impressive protfolio. John will discuss with us the value of machine leaning, mainly focused on market research and how it can help startups research their customers. In addition they will discuss traditional Market Research VS “AI” Market Research and the differences between them, cost comparison and accuracy. Please Connect with John on Linkedin and visit Expected X site here.