LinkedIn Marketing That Makes Sense

We’ve developed a safe but highly effective LinkedIn cold marketing solution that is vastly more effective than overpriced LinkedIn Ads.

LinkedIn is STILL a great resource for getting in touch with prospects who have never heard of your company and is the perfect compliment to our email focused outbound strategy to diversify your outreach.

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Philosophy on Social Media in B2B

Social Media in B2B, like in B2C, is an effective medium for advertising and organic content marketing.

That being said, most social media networks also function as an extremely efficient B2B database – and almost all include a messenger or outreach functionality. LinkedIn is the gold mine in this regard.

We engage both new, hot prospects that fit your target criteria, and existing leads and connections who you may be aware of using our integration partner’s software.

Outreach: Safe and Scaled Down

We use a light approach – and monitor the LinkedIn recommend limits closely for

Connection Requests
Third Connection Inmail
First and Second Connection Initial

There are a lot of dangerous automation tools out there – you could get your account banned! Be careful what you try on your own. We stay up to date in this industries and will keep your campaigns not only effective but safe.

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Templating

We take copy directly from natural, sequenced approaches that have worked on other platforms – email, phone.

Too many LinkedIn messages out there are generic and not customized to the audience. They actually turn people OFF and lead to complaints and a degradation in reputation.

Our account managers know your market, they know your customers – they’ve spent hours writing detailed messages and built this out for you in the first week of engagement.

Audiences

Our team is conservative in the number of hits but not the potential targets – the universe out there for LinkedIn is huge.

We split campaigns into two areas
New Opportunities
Re-engagements

We will work new opportunities based on onboarding info provided by you pre-campaign start – and advise on you on the best targeting criteria.

In addition, we re-engage and warm existing targets – these could be leads who click on emails in your outbound campaigns with us or even people integrated and synced in from your CRM or website.

The possibilities are endless and we will help you brainstorm.

Timeline

If you are doing LinkedIn solo (without our core outbound email service)

Pricing is simple/flat and can be stacked with our outbound marketing for an extremely competitive deal. Our quick launch process has campaigns going shortly after you sign with connections and potential opportunities occurring almost immediately.

Typical YDNACMO Client

We like genuine people who are committed to growth – true entrepreneurs and business people. Our team is industrious and entrepreneurial and those are the qualities we appreciate.

The best client for us knows they are missing something as far as marketing and sales goes – but don’t quite know what it is. We are there to fill in the blanks for those clients.

We truly believe in long term business and relationships and set ourselves up to be an ongoing resource to you as you scale – we want this to be repeatable, and movable, as your company expands and achieves greater success.

There is also some testing and trial and error – unlike other companies, we don’t brush this aside – so our best clients are committed and will work with us to achieve key results.

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Testimonials

“

The team at You Dont Need A CMO completely out performed our expectations with the speed and quality of the leads that they were able to provide us.

YDNACMO was able to secure us many more leads and higher quality leads than any of the LeadGen companies that we had previously worked with.
Derek SanzChief Sales Officer at MNML Health

“

It was nice that YDNACMO has background with startups, also the price made sense for us and our offerings for pretty solid ROI - it’s clearly allowed me as one of the founders to focus time and effort on other things and not sales operations, rather just doing demos for qualified leads which is super helpful. The outreach at scale would be a big time sink for us I think.
Zack NaylorCEO and Co-Founder of Aurelius Lab

“

The YDNACMO team provides frequent updates on how the campaigns are performing and where our leads are within the cycle. These updates have clarified which marketing activities are generating our best leads and where future marketing dollars should be spent.

We can clearly see the impact of the YDNACMO program. The results are more follow ups from our marketing efforts and more scheduled meetings.
Sharon LoMarketing Manager at Skyfoundry

Frequently Asked Questions

You Don’t Need A CMO prides itself on transparency and clarity. We want to be on the same page as our clients before writing the first line of copy or running the first ad. These are our most frequently asked questions.

Why don’t you call yourself a lead-gen company?

We are not a leadgen company because the main metric we judge ourselves on is the campaign outcomes, not total output. If you don’t close the leads we generate, we are not successful — this is incredibly critical for new or small businesses who are investing in marketing for the first time. Our approach is holistic, and is designed to produce consistent business outcomes in the long term.

How do you work with clients? (timing, meetings)

We have a very hands-on campaign management team; generally, this involves us sharing a Slack channel with your company and being available at all times for consistent communication – we’re equally excited to be working with you.

Each client will have an account manager and campaign manager dedicated to their engagement. You will have weekly meetings with the YDNACMO to run through the campaign’s progress and address any strategy pivots.

What if we aren't satisfied or don't reach results?

Sometimes, things don’t go according to plan – delays on our end, your end, even industry constraints and obstacles (Like COVID!) we never would have anticipated.

We have pages and pages of documentation to address various scenarios – we don’t give up on clients. Often, we’ve developed new services or products to address clients where things haven’t gone according to plan.

That being said, our vetting process is very important and the more information that is provided early on, the more accurate lead estimates we can get you.

Do you do graphic design or copywriting?

Your YDNACMO campaign management team will develop all the different copywriting items related to the email campaigns. These templates are commented on and approved by the client prior to being sent out into the market.

YDNACMO does not have any in-house team members to execute on any graphic design items. However, we have a vast network of partners who are experts in those areas.

Why do you work with startups and small business?

Our founders built their marketing skills as entrepreneurs themselves; addicted to the rush of crazy growth, working on You Don’t Need A CMO provides us with the ability to take that passion and infuse that within our client companies who seek certain growth milestones.

Other Agencies

One size fits-all solution.
Outsourced labor.
No involvement in owning or growing businesses.
Industry connections minimal or non-existent.
Non-involved passive contracts.
Confusing, hourly retainers with no value.

You Don’t Need A CMO

Works with startups and small business exclusively.
Custom tailored strategy to each niche.
All team members are ex-startup founders with fundraising experience.
Investor, VC connections, and extensive network in a dozen niches.
Long-term partnerships only.
Simple, flat pricing.

What are the typical service options that you offer?

The implementation of services is custom for each client that we work with. Each company that is in our portfolio will receive a customized strategy offer that is built to market their individual product/service.

Every YDNACMO package is billed with a flat monthly fee dependent on the contract length and project scope.