In the first of You Don’t Need A CMO’s Marketing Verticals series, Chris breaks down the most cost effective B2B marketing method of all time: email.

In the age of social media and “content”, cold email still reigns supreme as the predominant marketing platform for SaaS companies. This is not for the faint of heart; get the real, brutal truth of what emails work and what doesn’t.

Topics include:
-3 Subject Lines to Master for Open Rate Maximizing
-How To Create a “Frame” and Get Conversions
-Building Momentum Through “Cycling”
-10 Basic Lead-Gen Ideas

Self employed? Mid-market? Fortune 500? It doesn’t matter. These crucial tips work at any size and are applicable at any volume, whether you send 5 or 5000 leads a day.

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