Email Marketing That Makes Sense

We’ve refined a highly effective, but simple marketing process that works in terms of generating growth in core metrics for small businesses.

Inbound marketing (content, SEO, ads) are all key for your development as a company – but for companies that need quick and consistent results, without becoming full-time marketers, outbound is the best way to build a sales and marketing funnel for B2B.

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Philosophy

We’ve tested templates in many dozens of industries on email; with decision makers, low-level influencers, and affiliates – through this, we’ve come up with a system with 3 components that helps us generate results.

Deliverability

Just like with any other form of marketing, if your message is not seen – you have no chance to make an impression.

We have spent a fair bit of time and money developing a backend system – this system allows us to deliver higher volume.

Unlike BDR agencies, we invest actively in this infrastructure and monitoring and studying the market as IP servers and ESPs (the technology) are updated to adjust spam filtering, country by country, around the world.

Spotlight: Data Privacy and Email Consent Concerns;

In addition, reputation for us is a big deal. In deal with countries with different laws and compliance regulation around data, we have consulted with top cybersecurity experts to build a method that works. Check out our Summer 2021 Book of Regulations here.

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Lists

Lists are the simplest part of our process – we have technology partners (some of the biggest in industry) who source lists on almost all industries across the world. We triple verify emails, phone #s, and other qualifying info – but that’s not the key factor in campaign results.

Our key process involves interviewing you before you even start, and using your business expertise to help build detailed targets to hit – we want to focus on what opportunities are actually good for building your company, and you might not always have this info on your own – that’s where our experts come in.

It all starts with our intake form – and we get back with numbers and details.

Messaging

Unfortunately, there is no magic formula for writing copy – however, there are general approaches that work. (playbooks – sequences and structures) Through millions of emails sent, we’ve built a series of playbooks that work well – even with different industries.

Our campaign team is constantly in the “lab” researching, monitoring results and doing auditing. Through our partner Apollo and team CTO, we are able to consistently run data analysis on different audience splits to refine our knowledge. This market and industry constantly changes and we are on top of it.

Our account managers are trained and monitored to be able to get the most important information from you, and put together, and persistently adjust templates until we get the structure that works.

Timeline

The YDNACMO Timeline happens in clear phases – we know how important timing is to you, so for all clients we prioritize getting launched and optimized ASAP.

At the same time, getting things right is of utmost importance. So we prioritize that above all else.

In our overwhelming experience, by 12 weeks, most clients can expect clear evidence of positive returns in terms of leads, campaign traction, and optimization generated. We are actively working on compressing this and making this better over time.

Within this timeline, there may be different steps for different client – i.e, we may suggest you fix website speed, or work on collateral. This will all be integrated into the core client experience.

A more detailed client walkthrough can be reviewed here.

Typical YDNACMO Client

We like genuine people who are committed to growth – true entrepreneurs and business people. Our team is industrious and entrepreneurial and those are the qualities we appreciate.

The best client for us knows they are missing something as far as marketing and sales goes – but don’t quite know what it is. We are there to fill in the blanks for those clients.

We truly believe in long term business and relationships and set ourselves up to be an ongoing resource to you as you scale – we want this to be repeatable, and movable, as your company expands and achieves greater success.

There is also some testing and trial and error – unlike other companies, we don’t brush this aside – so our best clients are committed and will work with us to achieve key results.

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Testimonials

The team at You Dont Need A CMO completely out performed our expectations with the speed and quality of the leads that they were able to provide us.

YDNACMO was able to secure us many more leads and higher quality leads than any of the LeadGen companies that we had previously worked with.

Derek Sanz

Chief Sales Officer at MNML Health

It was nice that YDNACMO has background with startups, also the price made sense for us and our offerings for pretty solid ROI – it’s clearly allowed me as one of the founders to focus time and effort on other things and not sales operations, rather just doing demos for qualified leads which is super helpful. The outreach at scale would be a big time sink for us I think.

Zack Naylor

CEO and Co-Founder of Aurelius Lab

The YDNACMO team provides frequent updates on how the campaigns are performing and where our leads are within the cycle. These updates have clarified which marketing activities are generating our best leads and where future marketing dollars should be spent.

We can clearly see the impact of the YDNACMO program. The results are more follow ups from our marketing efforts and more scheduled meetings.

Sharon Lo

Marketing Manager at Skyfoundry

“YDNACMO came to me with a lot of ideas and telling me that they could provide promising results to my company – and they delivered. Within a few weeks of working with Riccardo, one of their account managers – we were able to produce great marketing material, reach numerous prospects, and receive outstanding results.

We have recently decided to take a new approach with my email marketing campaign and I am excited to see more results coming in.”

Richard Clarke

Owner & Managing Director at Ingredient Communications

I think they have a great team over at YDNACMO. They helped us launch a successful campaign and within a couple week we started seeing leads. So we are happy to have the partnership and looking forward to continuing it

Eric Nudelman

VP, Technology and Operations

Testimonials

“

The team at You Dont Need A CMO completely out performed our expectations with the speed and quality of the leads that they were able to provide us.

YDNACMO was able to secure us many more leads and higher quality leads than any of the LeadGen companies that we had previously worked with.
Derek SanzChief Sales Officer at MNML Health

“

It was nice that YDNACMO has background with startups, also the price made sense for us and our offerings for pretty solid ROI - it’s clearly allowed me as one of the founders to focus time and effort on other things and not sales operations, rather just doing demos for qualified leads which is super helpful. The outreach at scale would be a big time sink for us I think.
Zack NaylorCEO and Co-Founder of Aurelius Lab

“

The YDNACMO team provides frequent updates on how the campaigns are performing and where our leads are within the cycle. These updates have clarified which marketing activities are generating our best leads and where future marketing dollars should be spent.

We can clearly see the impact of the YDNACMO program. The results are more follow ups from our marketing efforts and more scheduled meetings.
Sharon LoMarketing Manager at Skyfoundry

“

It’s difficult to find a marketing agency that you trust and that can provide results. I have been working with Talon from YDNACMO for a few months now and just renewed for another six months. They have beyond exceeded my expectations and are greatly helping me grow my company through their various marketing strategies. I feel heard, listened to, and see results daily. I highly recommend YDNACMO and am excited to continue working with them.
Greta Kovacs SchmidFounder and CEO at RAGDOLL PR

“

Working with Talon and YDNACMO team has been a great addition to our revenue stream. We've consistently seen quality leads with their strategies and guidance. They have certainly helped keep us launch a few new products and staying on top of top industries.
Austin Woman

“

"YDNACMO came to me with a lot of ideas and telling me that they could provide promising results to my company - and they delivered. Within a few weeks of working with Riccardo, one of their account managers - we were able to produce great marketing material, reach numerous prospects, and receive outstanding results.

We have recently decided to take a new approach with my email marketing campaign and I am excited to see more results coming in."
Richard ClarkeOwner & Managing Director at Ingredient Communications

“

I think they have a great team over at YDNACMO. They helped us launch a successful campaign and within a couple week we started seeing leads. So we are happy to have the partnership and looking forward to continuing it
Eric NudelmanVP, Technology and Operations

Frequently Asked Questions

You Don’t Need A CMO prides itself on transparency and clarity. We want to be on the same page as our clients before writing the first line of copy or running the first ad. These are our most frequently asked questions.

Why don’t you call yourself a lead-gen company?

We are not a leadgen company because the main metric we judge ourselves on is the campaign outcomes, not total output. If you don’t close the leads we generate, we are not successful — this is incredibly critical for new or small businesses who are investing in marketing for the first time. Our approach is holistic, and is designed to produce consistent business outcomes in the long term.

How do you work with clients? (timing, meetings)

We have a very hands-on campaign management team; generally, this involves us sharing a Slack channel with your company and being available at all times for consistent communication – we’re equally excited to be working with you.

Each client will have an account manager and campaign manager dedicated to their engagement. You will have weekly meetings with the YDNACMO to run through the campaign’s progress and address any strategy pivots.

What if we aren't satisfied or don't reach results?

Sometimes, things don’t go according to plan – delays on our end, your end, even industry constraints and obstacles (Like COVID!) we never would have anticipated.

We have pages and pages of documentation to address various scenarios – we don’t give up on clients. Often, we’ve developed new services or products to address clients where things haven’t gone according to plan.

That being said, our vetting process is very important and the more information that is provided early on, the more accurate lead estimates we can get you.

Do you do graphic design or copywriting?

Your YDNACMO campaign management team will develop all the different copywriting items related to the email campaigns. These templates are commented on and approved by the client prior to being sent out into the market.

YDNACMO does not have any in-house team members to execute on any graphic design items. However, we have a vast network of partners who are experts in those areas.

Why do you work with startups and small business?

Our founders built their marketing skills as entrepreneurs themselves; addicted to the rush of crazy growth, working on You Don’t Need A CMO provides us with the ability to take that passion and infuse that within our client companies who seek certain growth milestones.

Other Agencies

One size fits-all solution.
Outsourced labor.
No involvement in owning or growing businesses.
Industry connections minimal or non-existent.
Non-involved passive contracts.
Confusing, hourly retainers with no value.

You Don’t Need A CMO

Works with startups and small business exclusively.
Custom tailored strategy to each niche.
All team members are ex-startup founders with fundraising experience.
Investor, VC connections, and extensive network in a dozen niches.
Long-term partnerships only.
Simple, flat pricing.

What are the typical service options that you offer?

The implementation of services is custom for each client that we work with. Each company that is in our portfolio will receive a customized strategy offer that is built to market their individual product/service.

Every YDNACMO package is billed with a flat monthly fee dependent on the contract length and project scope.