MODERN EDTECH MARKETING

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Edtech startups allocated 11.5% of their annual revenue to their marketing budget in 2018, while publicly traded Edtech companies invested 24.8% of their revenue in marketing efforts in 2017.

Through CMOs with dozens of successes in edtech, we’ve built databases, and automations to serve and meet the market need-despite the sales cycle.

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Services

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B2E Leads Package

Looking to get those top districts
piloting your software?

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Mobile Learning Product

VR. AR. Gamification.
We’ve seen it all.

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Student Ambassador Programs

Use college-age instagram influencers in our network to catapult across the country. It’s not just Facebook and Redbull that can work a college referral program…

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3 Reasons Early Stage Edtech Companies Neglect Marketing

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1. Inadequate Budget

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Everyone knows how hard and long a process it is to raise money as a startup. Edtech sales cycle delay traction and halt funding. But this is the exact reason why marketing is a better investment of money.

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2. Lack of Automation

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Pitching to schools and universities requires an extensive sales team; due to reason (1) founders often neglect this and do it themselves. This is a big mistake – they don’t realize 95% of sales activities beyond the actual presentation can be automated, and is better that way. See our ABM webinar.

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3. Lack of Branding Strategy

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Marketing is hard when you haven’t figured out your messaging to students, teachers, and other educators.. Luckily, strategy and positioning is something we address in the first month of all projects.

Additional Clients and Case Studies By Request Only

As an edtech founder of 3 years myself, I’ve felt the pressure of marketing a product in a hostile environment with long sales cycles, privacy issues, and complex decision maker hierarchies. Marketing and selling ed-tech products is a notoriously difficult process; long sales cycles, legacy systems, and privacy issues make for a minefield of potential problems. Add to that being a startup with limited resources with paid advertising, and you have what at times can seem like an insurmountable issue.

Through a strenuous process of trial and error, we have put together the weaponry to cut through these challenges and actually get results – we’re the only modern marketing company specialized for education and in my eyes, the only way to do it is to contract people who have been there and know the challenges.

Check out Chris’s weekly webinar on edtech growth for both primary/secondary AND Higher Ed.

Recent Clients…

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Primary/Secondary Ed

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Higher Ed

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Corporate

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Watch Our Take On Packages

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Winalytics make it possible to grow faster with less investment by using continual deal testing, learning, and innovation to build an ideal market fit and aligned sales execution.

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Here Our Team Break Down The Process

The World’s Top Edtech Accelerator

Looking For Investment And Support?

[fancy-ul icon_type=”none” alignment=”left” enable_animation=”true”]Membership with StartEd grants access to the world’s largest and most connected digital ecosystem of EdTech innovators around the world. Membership gives you access to curated events in the United States, StartEd Talks for every timezone, and access to exclusive perks and startup services.

Current Members include 1000+ mentors, entrepreneurs, and edtech alums.[/fancy-ul]

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The No CMO Podcast

Twice Weekly Marketing Podcast With Online Learning Experts and Education Client

The Be The CMO Blog

Tips and Tricks from 20+ Industry Experts, Delivered Daily.

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The No CMO Podcast

Twice-Weekly Marketing Podcasts With Our Clients and Experts.

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Latest Edtech Content on the Podcast

Twice-Weekly Marketing Podcasts With Our Clients and Experts.

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Are You Ready For Growth?

Talk to us to see if you’re a good fit. No commitments – we love talking to other startups and founders.

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or

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Contact Us

    MAILING ADDRESS

    700 S Rosemary Ave
    Suite #204
    West Palm Beach, FL 33401

    CONTACT INFO

    +1 (561) 342-5833
    [email protected]