Alec Cheung is a 20-year B2B technology marketing veteran with expertise in financial services and customer experience management.
About this Event

He has worked at #fintech, #mortgagetech and #regtech companies where he held responsibility for all aspects of marketing, including branding, public relations, messaging, content creation and demand generation.

His marketing approach is based on the principle that effective marketing starts with clear positioning. He helps companies distill the complexity of what they do into clear messaging that can then be executed across all channels, digital and traditional, to support branding and demand generation.

Alec earned his bachelor’s degree in economics and his master’s in business administration, both from UCLA.

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Alec’s success highlights include:

• Generated 7X increase in qualified leads for two different companies

• Leveraged new product launches to reinvigorate 80% of the sales funnel, leading to successful company acquisition and exit

• Created branding, website and continual content for two startups that have seen 475% and 160% increase in site traffic, respectively

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